Welcome to the website of the New Zealand Journal of Applied Business Research (NZJABR).

Aim and scope of NZJABR

NZJABR publishes scholarly work with an applied focus that advances business theory, research and practice. NZJABR focuses on the contemporary business environment, encompassing fields such as accounting, economics, finance, management and marketing. Contributions from related business fields are also welcome. NZJABR’s intended readership is academics, business practitioners and researchers.

NZJABR is particularly interested in research emanating from New Zealand, which has clear implications for New Zealand researchers and/or business practitioners. Research from outside New Zealand may also be suitable for publication in NZJABR, provided that the implications for New Zealand researchers and business practitioners are clearly spelt out.

NZJABR does not prefer one type of research methodology over another. All research methods are acceptable provided that they are appropriate and well-executed.